Industries/Direct-to-Consumer (D2C)
Vertical playbook

Direct-to-Consumer (D2C)

Profitable scale for ecommerce brands across Meta, Google, TikTok and Amazon — built around creative velocity and retention.

We work with D2C brands from launch-day to nine-figure ARR — Ayurveda, audio, men's grooming, outdoor apparel, premium pet, pilates equipment and craft spirits across India, the US and Australia.

The unlock is rarely one channel — it's the system: a creative engine producing 40+ assets a month, server-side attribution you actually trust, a lifecycle stack that compounds, and an organic moat (SEO + UGC + creator) that lowers blended CAC over time.

Every D2C engagement starts with a 14-day diagnostic — channel mix, creative testing cadence, attribution, lifecycle and offer ladder — before we touch a single ad dollar.

Proof in this vertical.

See all work →
2025 · IN

Lumière Ayurveda

+312%
ROI uplift in 9 months

Rebuilt the funnel and content engine for a new-age Ayurvedic skincare brand, taking them from cult Instagram favourite to pan-India category contender.

2025 · IN

Naadi Audio

₹9.8Cr
Launch-day revenue

Engineered a category-defining launch for a premium Indian audio brand entering a market dominated by global incumbents.

2024 · IN

Kalapani Roasters

0 → 22K
Subscribers in year one

Took a Chikmagalur specialty coffee roaster from a single Bengaluru café to a national subscription business.

2025 · US

Halberd & Co.

$1.2M
MRR within 11 months

Took a Brooklyn-based men's grooming brand from $40k to $1.2M in monthly recurring revenue with a Meta + creator UGC engine.

2024 · US

Northbound Health

$38
Blended CAC at scale

Engineered the HIPAA-aware paid acquisition system that took an Austin-based GLP-1 telehealth clinic from 200 to 14,000 active patients.

2024 · US

Foundry Coffee Roasters

19,400
Net new subscribers

Launched a Portland specialty roaster into a national subscription business with TikTok Shop as the lead channel.

2025 · AU

Bondi Reformer Co.

AUD $6.2M
Year-one revenue

Launched a Sydney pilates equipment brand into Australia and the US in the same quarter — and hit AUD $6.2M in year one.

2024 · AU

Outback Provisions

62%
12-month repeat rate

Built the retention engine that took a Brisbane premium pet food brand from churn-heavy single buyers to a 62% 12-month repeat rate.

2023 · AU

Saltbush Spirits

4.7x
DTC growth YoY

Repositioned an Adelaide craft gin distillery and built the DTC + cellar door funnel that turned tasting visits into year-round subscribers.

FAQs for Direct-to-Consumer (D2C) brands

What ad spend do you typically work with?

Starter retainers are scoped for brands spending $50K–$100K / mo across paid. Growth fits $100K–$500K. Scale runs $500K+ across multi-region.

Do you handle creative production too?

Yes — every Growth and Scale Performance retainer includes our in-house creative studio: 40–120 UGC, static and motion assets per month.

Can you work with Shopify, Amazon and DTC websites at the same time?

We run unified strategy across Shopify DTC, Amazon Ads and Flipkart in India — with one MMM/attribution view rather than siloed reporting.

Want this playbook scoped to your brand?