Naadi Audio

Engineered a category-defining launch for a premium Indian audio brand entering a market dominated by global incumbents.

Naadi needed to enter a market dominated by global incumbents with ten-figure marketing budgets. The product — a heritage-inspired premium headphone — was extraordinary; the playbook had to be too.

We orchestrated a 60-day pre-launch sequence across Meta, YouTube, and India's top tech creators, and produced a film-grade launch film that became the brand's most-shared asset of the year.

Day one delivered ₹9.8Cr in revenue at a 7.4x ROAS, with a waitlist that sold out the first production run in 36 hours.