Outback Provisions

Built the retention engine that took a Brisbane premium pet food brand from churn-heavy single buyers to a 62% 12-month repeat rate.

Outback Provisions had strong first-order economics but bled customers after order two. We rebuilt the post-purchase journey across Klaviyo and Postscript, layered a vet-led education program, and introduced a flexible subscription with breed-specific portioning.

12-month repeat rate climbed from 19% to 62%, and contribution margin per customer tripled.