Lumière Ayurveda

Rebuilt the funnel and content engine for a new-age Ayurvedic skincare brand, taking them from cult Instagram favourite to pan-India category contender.

Lumière Ayurveda had a devoted following across Mumbai and Bengaluru but no clear path to scale beyond metros. We rebuilt the brand's content architecture, paid acquisition strategy, and post-purchase journey from the ground up.

A 90-day diagnostic surfaced friction across product education, ad creative, and WhatsApp re-engagement. Our team rewrote the entire content library in English and Hindi, launched a creator-led UGC engine across Tier 1 and Tier 2 cities, and engineered a new offer ladder for retention.

Within nine months, blended ROAS climbed from 1.8x to 5.6x while gross margin grew 22 points.