Ad Spend ROI Calculator
Model your paid media funnel before you spend a rupee or dollar. Drag the sliders — clicks, leads, customers, revenue, ROAS and break-even update instantly. Enter your details once to unlock your projections — free, no credit card.
Your funnel inputs
Free, instant, once per device — we'll also email you the funnel benchmarks for your industry. One-click unsubscribe.
Enter your details to run the analysis
Free, instant. We'll show your full report on screen and send a copy to your inbox along with the downloadable PDF.
Run the free Ad Copy Critique to fix your CPC and message match, or the Website Audit to fix your conversion rate.
Frequently asked
What does this calculator model?
The full paid media funnel: ad spend ÷ CPC gives clicks, clicks × landing page conversion rate gives leads, leads × close rate gives customers, and customers × order value gives revenue. From that it derives ROAS, cost per lead, cost per acquisition and your break-even point.
What's a good ROAS?
It depends on your margin. As a rule of thumb: ecommerce brands need 3x+ blended ROAS to be healthy; high-margin services can profit at 2x; marketplaces and low-margin retail often need 5x+. The break-even CPA figure below tells you your own line.
Do you store what I type?
The math runs in your browser. We ask for your name and email once to unlock the projections — that and the funnel numbers you model are saved so we can follow up helpfully. One-click unsubscribe, and you stay unlocked on this device.
My projected ROAS looks bad. Now what?
Usually one of three levers is broken: CPC too high (targeting/creative), landing page conversion too low (message match), or close rate too low (offer/sales process). Our free Ad Copy Critique and Website Audit tools diagnose the first two.