Ad Copy & Landing Page Critique

Paste your ad copy and the landing URL it points to. We critique the hook, clarity, specificity, CTA, message match and landing-page friction — then rewrite the weak parts.

Paste at least 10 characters of ad copy

See a sample report — what you'll get before you enter anything

Example output (from the Website Audit — every tool follows this format)

Solid foundation, but the fold is underselling you

The site loads fast and looks credible, but the messaging makes visitors work too hard. Fixing the headline, CTA placement, and near-CTA proof should lift conversions without a redesign.

Scorecard

Value proposition58/100

Headline describes what you do, not the outcome buyers get.

Calls-to-action55/100

Primary CTA is below the fold on mobile and competes with three links.

Trust signals72/100

Good logos strip; no third-party reviews or results near the CTA.

Conversion readiness70/100

Fast load and clean layout — friction is in the copy, not the code.

Findings

  • highHero headline is feature-first

    Visitors need under 5 seconds to know what's in it for them; the current headline names the service, not the result.

    Fix: Lead with the customer outcome and put the service name in the subhead.

  • mediumPrimary CTA buried on mobile

    On a 390px viewport the first CTA appears after two full scrolls.

    Fix: Add a sticky or in-hero CTA visible without scrolling on mobile.

Recommendations

  1. Rewrite the hero headline around the #1 customer outcome.
  2. Move one primary CTA above the fold on mobile.
  3. Place a testimonial with a concrete metric next to the CTA.

How it works

  1. 1

    Paste your ad copy + landing URL

    The exact text you're running, and the page the click lands on — we fetch that page live.

  2. 2

    AI grades the full funnel

    Hook, offer clarity, message match, credibility and CTA — scored as one journey from impression to conversion.

  3. 3

    Test the rewrites

    Two rewritten ad variants plus landing-page fixes, ranked by how much budget they're likely to save.

What you get

  • Ad effectiveness score out of 100
  • Scorecard: hook, clarity, message match, credibility, CTA
  • Two rewritten ad variants ready to A/B test
  • 2-3 landing-page fixes for message match
  • Severity-ranked findings with exact fixes
  • Branded PDF report for your media team

Free forever. No credit card. Report on screen + PDF download.

Frequently asked

Which ad platforms does this work for?

Google Search, Meta (Facebook/Instagram), LinkedIn, TikTok and Reddit — any text-based ad. Paste the exact copy you're running or planning to run.

Will it rewrite my ad?

Yes. You get two rewritten ad variants ready to A/B test, plus 2-3 landing-page fixes so the click doesn't die after the ad works.

Why does it need my landing page URL?

Message match is where most paid budgets leak: the ad promises one thing, the page opens with another. We fetch your landing page and grade the ad and page as one funnel.

What does the critique score?

Hook strength, clarity of offer, message match with the landing page, credibility, and call-to-action — each scored 0-100 with commentary and a severity-ranked fix list.

Is it free?

Yes — one short form unlocks the full report and PDF, plus all 11 other tools. No credit card.

Can Brand Blazers run the ads?

Performance marketing is one of our core services. Book a call from the report and we'll turn the critique into a media plan.

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