PPC / Paid Media Management for small businesses in Sydney.
Sydney runs the most expensive ad auctions in Australia — trades, legal and finance CPCs here can embarrass London. With buyers split between an affluent east, a fast-growing west and everything between, the winning move is never a bigger budget; it's suburb-smart structure and landing pages that match how each part of the city actually buys.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Sydney different.
Australia's priciest auctions
Emergency trades, legal and financial-services keywords in Sydney routinely clear A$50+ per click. Accounts without tight match types and negative discipline bleed at auction prices this high.
East–west economics
The eastern suburbs, the north shore and Greater Western Sydney are different markets — income, urgency, and willingness-to-pay all shift. One citywide campaign misprices all three.
Aggregator competition
Hipages, Airtasker and comparison sites bid into the same service queries as local businesses. Beating them takes locality-led copy and review-heavy landing pages an aggregator can't match.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Sydney — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
AUD pricing converted from our public USD price book — GST included, no quote wall. Ad spend is paid directly to Google/Meta. Cancel anytime.
Compare every plan in the full price book →Bondi Reformer Co. — Sydney, NSW
Launched a Sydney pilates equipment brand into Australia and the US in the same quarter — and hit AUD $6.2M in year one.
Areas we serve in Sydney
- Sydney CBD
- Bondi & Eastern Suburbs
- Surry Hills
- Newtown & Inner West
- North Sydney
- Chatswood
- Manly & Northern Beaches
- Parramatta
- Liverpool
- Penrith
- Cronulla & Sutherland Shire
- Double Bay
Industries we work with
- Trades & home services
- Cafés & hospitality
- Medical & allied health
- Real estate & property
- Legal services
- Fitness & wellness studios
- E-commerce & DTC brands
- Professional services
Frequently asked
How much does PPC management cost in Sydney?
AUD pricing converted from our public USD book: Starter A$2,280/mo (one channel), Growth A$5,320/mo (Meta + Google full-funnel, most popular), Scale A$12,920/mo (multi-account). GST included; ad spend is separate and paid directly to platforms.
Sydney trade keywords cost a fortune. Can small operators still compete?
Yes — by refusing to fight the citywide auction. Suburb-level campaigns ('emergency plumber Cronulla', not 'plumber Sydney'), after-hours dayparting, call-only formats and review-led copy consistently deliver profitable CPAs where broad targeting can't.
Do you split campaigns across Sydney's regions?
Always. Eastern suburbs, north shore, inner west and Greater Western Sydney carry separate bids, budgets and often landing pages. Willingness-to-pay in Double Bay and Penrith are not the same number, and the account should know that.
How do you compete with Hipages and the aggregators?
With what they can't fake: your locality, your reviews and your response time. Suburb-named ads, Google review extensions and instant-response flows (calls + WhatsApp) beat generic aggregator listings on relevance — which also lowers your CPCs over time.
Am I locked into a contract?
No. Month-to-month, cancel anytime, and you own every account, pixel and analytics property from day one.
Free AI tool
Try the free Website Audit first
See exactly how your Sydney business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Sydney — pricing included, no call required.
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