PPC / Paid Media Management for small businesses in Surat.
Surat is a trade city before it is a consumer city — the world's diamond-polishing capital and India's textile powerhouse, where a huge share of commercial search intent is wholesale, bulk and B2B. Consumer wealth is rising fast with the city's boom, but the buyer remains price-sharp and Gujarati-first. Accounts tuned for metro consumer behavior misread Surat completely.
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- · You own every account
- · Public pricing, no quote wall
What makes Surat different.
Wholesale intent dominates commercial queries
Textile and diamond trade searches — bulk, wholesale, manufacturer, exporter — outweigh retail intent in many categories. Mixing trade and consumer campaigns corrupts both datasets.
Price-sharp, comparison-quick buyers
Surat's trading culture produces consumers who compare like wholesalers. Price-forward, value-explicit copy wins; premium-mystique positioning struggles.
Gujarati-first, WhatsApp-native
Local search runs Gujarati-heavy and leads close on WhatsApp, not forms. Campaigns ending at an English form leak the market's natural conversion path.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Surat — public, like everything else.
Starter
One channel, dialed in
Min ad spend ₹50,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend ₹2,50,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend ₹10,00,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — value-book INR pricing, GST extra, UPI/card/bank transfer accepted. Ad spend is paid directly to Google/Meta. Cancel anytime.
Compare every plan in the full price book →Lumière Ayurveda — Mumbai, India
Rebuilt the funnel and content engine for a new-age Ayurvedic skincare brand, taking them from cult Instagram favourite to pan-India category contender.
Areas we serve in Surat
- Adajan
- Vesu
- Piplod
- City Light
- Athwa
- Dumas Road
- Katargam
- Varachha
- Udhna
- Pal
- Sarthana
- Ring Road (Textile Market)
Industries we work with
- Textiles & garment trade
- Diamond & jewellery
- Real estate & developers
- Healthcare & clinics
- Education & coaching
- Restaurants & food brands
- Home services
- Auto services & dealers
Frequently asked
How much does PPC management cost here?
Public INR pricing: Starter ₹24,999/mo (one channel), Growth ₹54,999/mo (Meta + Google full-funnel, most popular), Scale ₹1,19,999/mo (multi-account). GST extra; ad spend separate and paid directly to platforms, minimums from ₹50,000/mo.
Can you run campaigns for textile and diamond trade businesses?
Yes — trade-intent builds are a Surat specialty: wholesale/bulk/manufacturer keyword structures, catalogue-style creative, WhatsApp Business lead flows with quick-reply templates, and offline conversion imports so orders (not inquiries) train the bidding.
Do you build Gujarati campaigns?
As standard — Gujarati and mixed-script keywords and copy across consumer categories, with WhatsApp as a first-class conversion path. It's how Surat searches and how Surat buys.
What does Surat's price-sharp culture mean for our ads?
Lead with the number: explicit pricing, per-unit framing, quantity breaks where relevant, and offers that survive comparison — because they will be compared. Vague 'premium' positioning burns budget here that concrete value framing converts.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
Try the free Website Audit first
See exactly how your Surat business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Surat — pricing included, no call required.
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