PPC / Paid Media Management for small businesses in Seattle.
Seattle pairs one of America's most affluent audiences with its most ad-resistant: tech workers who block, skip and dissect marketing for a living. The metro splits hard at Lake Washington — Eastside economics differ from the city's — and the long grey season quietly reshapes what people buy for half the year. Subtlety and structure win here; volume plays don't.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Seattle different.
The most ad-skeptical audience in the country
A workforce that builds ad systems for a living sees through performative marketing instantly. Plain-spoken, proof-led copy dramatically outperforms polish here.
The lake splits the market
Bellevue, Redmond and Kirkland carry different CPCs, commute logic and household economics than Seattle proper. Crossing the bridges for services is rarer than outsiders assume.
Grey-season demand shifts
October–April changes the city's buying: indoor fitness, home improvement, wellness and comfort categories surge while others hibernate. Accounts tuned to a national calendar misread Seattle's.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Seattle — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Foundry Coffee Roasters — Portland, OR
Launched a Portland specialty roaster into a national subscription business with TikTok Shop as the lead channel.
Areas we serve in Seattle
- Capitol Hill
- Ballard
- Fremont
- Queen Anne
- South Lake Union
- West Seattle
- Georgetown
- Shoreline
- Bellevue
- Redmond
- Kirkland
- Renton
Industries we work with
- Tech & B2B services
- Home services & contractors
- Medical & dental practices
- Restaurants & coffee
- Fitness & wellness studios
- Auto services
- Real estate
- Professional services
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
What actually works on Seattle's ad-skeptical audience?
Evidence over adjectives: real numbers, real reviews, specific claims, unpolished-but-honest creative. The same audience that blocks display ads reads a plainly-written search ad that answers their exact query. We write for the engineer's filter, because that's who's reading.
Should we run separate Eastside campaigns?
If you serve both sides, yes — Bellevue/Redmond/Kirkland run with their own bids, budgets and often landing pages. Bridge friction is real: an Eastside customer choosing between you and a local alternative usually picks local unless you give a strong reason not to.
How does the grey season change our account?
We build a Seattle-specific demand calendar in month one — which of your services surge October–April, which hibernate — and pre-set the budget rotation. National seasonality templates miss Seattle's patterns badly enough to matter.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
Try the free Website Audit first
See exactly how your Seattle business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Seattle — pricing included, no call required.
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