PPC / Paid Media Management for small businesses in San Antonio.
San Antonio's paid-media market runs on three currents most agencies ignore: one of the largest military communities in America (with steady PCS-season churn), a tourism core around the River Walk that behaves nothing like the neighborhoods, and a genuinely bilingual customer base. Accounts built on generic Texas assumptions leave all three on the table.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes San Antonio different.
Military moves reset demand yearly
Joint Base San Antonio drives constant PCS-season turnover — thousands of families arriving each summer needing housing, healthcare, auto and home services, with zero existing provider loyalty. Campaigns that plan for it own the influx.
Tourist core vs. local neighborhoods
River Walk and downtown queries are heavily tourist; Stone Oak and Alamo Heights are pure local intent. Blended targeting mixes two audiences with different economics.
Bilingual search is standard
Spanish and English queries interleave across most consumer categories. English-only builds miss high-intent Spanish inventory at consistently lower CPCs.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for San Antonio — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Northbound Health — Austin, TX
Engineered the HIPAA-aware paid acquisition system that took an Austin-based GLP-1 telehealth clinic from 200 to 14,000 active patients.
Areas we serve in San Antonio
- Downtown & River Walk
- Alamo Heights
- Stone Oak
- The Pearl
- Southtown
- Medical Center
- Terrell Hills
- Leon Valley
- Helotes
- Converse
- Schertz
- New Braunfels
Industries we work with
- Home services (HVAC, plumbing)
- Medical & dental practices
- Auto services
- Restaurants & hospitality
- Legal services
- Real estate & relocation
- Fitness & wellness
- Military & family services
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
Do you run Spanish-language campaigns in San Antonio?
Yes — bilingual keyword and ad-copy coverage is standard here. Spanish-language queries in home services, auto, healthcare and legal routinely carry equal intent at lower CPCs, and ads that respond in the language of the search convert better.
How do you capture the summer PCS influx from the bases?
With a relocation calendar: campaigns for 'moving to San Antonio' intent, military-discount copy where you offer one, and budget rules that scale up May–August. New arrivals have no incumbent loyalty — the first credible provider they find wins years of business.
We're near downtown — how do we avoid paying for tourist clicks?
Depends whether tourists can buy from you. If not, we exclude hotel-dense zones from radius targets and add negative keywords for visitor intent; if yes (restaurants, experiences), tourists get their own campaign with visitor-appropriate copy and hours.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
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Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in San Antonio — pricing included, no call required.
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