PPC / Paid Media Management for small businesses in Pune.
Pune runs on three engines — IT in Hinjewadi and Kharadi, auto manufacturing in Pimpri-Chinchwad, and one of India's largest student populations — each with its own search behavior and price tolerance. Marathi-English bilingual queries are the default, and the old-city/new-suburb divide shapes commute tolerance the way rivers shape other cities.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Pune different.
Three economies, three audiences
An IT professional in Baner, a manufacturing family in PCMC and a student in Kothrud search, compare and spend completely differently. One citywide campaign averages three markets into mediocrity.
Corridor commute walls
Hinjewadi traffic is legendary — nobody crosses it for a salon or clinic. Zone campaigns matched to real commute tolerance (West/IT corridor, PCMC, Central/old Pune, East/Kharadi) convert far better than radius blobs.
Student-market seasonality
Admissions season swings coaching, housing and services demand sharply around academic calendars. Accounts without an academic-year calendar chronically mistime the market.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Pune — public, like everything else.
Starter
One channel, dialed in
Min ad spend ₹50,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend ₹2,50,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend ₹10,00,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — value-book INR pricing, GST extra, UPI/card/bank transfer accepted. Ad spend is paid directly to Google/Meta. Cancel anytime.
Compare every plan in the full price book →Lumière Ayurveda — Mumbai, India
Rebuilt the funnel and content engine for a new-age Ayurvedic skincare brand, taking them from cult Instagram favourite to pan-India category contender.
Areas we serve in Pune
- Koregaon Park
- Viman Nagar
- Kothrud
- Baner
- Aundh
- Hinjewadi
- Wakad
- Kharadi
- Magarpatta
- Hadapsar
- Deccan
- Pimpri-Chinchwad
Industries we work with
- IT & SaaS services
- Coaching & education
- Healthcare clinics
- Real estate & developers
- Restaurants & cafés
- Auto services & dealers
- Salons & wellness
- D2C & e-commerce brands
Frequently asked
How much does PPC management cost here?
Public INR pricing: Starter ₹24,999/mo (one channel), Growth ₹54,999/mo (Meta + Google full-funnel, most popular), Scale ₹1,19,999/mo (multi-account). GST extra; ad spend separate and paid directly to platforms, minimums from ₹50,000/mo.
Do you build Marathi-language campaigns?
Yes, where the category warrants it — healthcare, education, home services and old-city retail carry real Marathi and mixed-script query volume at lower CPCs than English equivalents. Bilingual coverage is standard in our Pune builds.
How do you structure campaigns across Pune's zones?
Four zones as a baseline: the western IT corridor (Baner/Hinjewadi/Wakad), PCMC, central Pune (Deccan/Kothrud), and the eastern corridor (Kharadi/Magarpatta/Hadapsar) — each with its own bids and copy, because commute walls make them effectively separate service markets.
We target students — how does that change the account?
Everything runs on the academic calendar: admissions-season surges, hostel/PG-area geo-targeting, price-forward copy, and Instagram-weighted channel mix. Student CPCs are low but attention is scarce — creative velocity matters more than bid strategy.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
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See exactly how your Pune business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Pune — pricing included, no call required.
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