PPC / Paid Media Management for small businesses in Perth.
Perth is the world's most isolated major-city ad market — which cuts both ways. Competition is purely local, CPCs sit below the east coast, and a well-run account can dominate its category. But the audience pool is finite, the mining cycle moves spending power for half the city, and frequency mismanagement burns creative out faster than anywhere else in Australia.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Perth different.
A finite audience pool
Two million people, full stop. Broad prospecting exhausts quickly, and without frequency caps and disciplined creative rotation, audiences see the same ad until they resent it.
The mining cycle moves the market
FIFO rosters and resources-sector cycles swing discretionary spending across large parts of the metro. Demand planning that ignores the cycle misreads its own performance data.
North–south corridor logic
Perth stretches 120 km along the coast. Joondalup and Mandurah are separate service markets, and campaigns priced against a metro average mistarget both.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Perth — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
AUD pricing converted from our public USD price book — GST included, no quote wall. Ad spend is paid directly to Google/Meta. Cancel anytime.
Compare every plan in the full price book →Rowan & Fox Property — Melbourne, VIC
Rebuilt the local search and paid system for a Melbourne boutique real estate group across 14 inner-suburb markets.
Areas we serve in Perth
- Perth CBD
- Fremantle
- Subiaco
- Claremont
- Scarborough
- Joondalup
- Morley
- Victoria Park
- Cannington
- Midland
- Rockingham
- Mandurah
Industries we work with
- Mining services & industrial B2B
- Trades & home services
- Medical & allied health
- Cafés & hospitality
- Real estate & property
- Auto services
- Fitness & wellness
- Home improvement & renovation
Frequently asked
How much does PPC management cost in Perth?
AUD pricing from our public book: Starter A$2,280/mo, Growth A$5,320/mo (most popular), Scale A$12,920/mo — GST included, ad spend separate and paid directly to platforms.
Is Perth's smaller market a problem for paid media?
It's an advantage if the account respects it: lower CPCs than the east coast, purely local competition, and realistic category dominance for a well-run account. The discipline it demands is frequency management and creative rotation — small audiences see your ads often, so the ads have to stay fresh.
Do you split campaigns along the north–south corridors?
Yes. Northern suburbs (Joondalup corridor), central Perth, and the southern corridor down to Rockingham and Mandurah run as separate campaigns with their own budgets — they're distinct service markets that a metro-wide average misprices.
Can you run B2B campaigns for mining-services businesses?
Yes — Perth's industrial B2B is a specialty of its own: tightly defined search themes, LinkedIn-informed audience layers on Meta, and long-cycle remarketing matched to procurement timelines rather than consumer impulse windows.
Am I locked into a contract?
No. Month-to-month, cancel anytime, and your business owns every account from day one.
Free AI tool
Try the free Website Audit first
See exactly how your Perth business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Perth — pricing included, no call required.
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