Rowan & Fox Property

Rebuilt the local search and paid system for a Melbourne boutique real estate group across 14 inner-suburb markets.

Rowan & Fox were losing high-value vendor briefs to larger franchises with deeper Google Ads budgets. We rebuilt their site as a network of suburb-specific landing pages (Fitzroy, Carlton North, Brunswick East, and 11 others), each tied to Google Business Profile optimisation and hyper-local review velocity.

Paid was rebuilt around vendor-intent keywords with bid caps tuned to suburb median sale price.

Qualified vendor leads grew 184% in 9 months and cost-per-listing dropped from AUD $1,840 to AUD $610.