PPC / Paid Media Management for small businesses in Miami.
Miami is the most bilingual major ad market in America — Spanish isn't a translation layer here, it's often the primary language of search. Layer in winter seasonality that doubles the audience, a luxury segment that inflates every auction it touches, and hurricane-season demand spikes, and Miami rewards accounts built for its rhythms rather than adapted from generic US playbooks.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Miami different.
Spanish-first search behavior
In many Miami-Dade categories, Spanish queries outnumber English ones. English-only campaigns don't just miss volume — they concede the cheaper, higher-intent half of the market.
Season doubles the audience
October to April brings snowbirds and international visitors who search like residents. Budgets and inventory need to breathe with the season, not average across it.
Luxury spillover inflation
Brickell and Miami Beach luxury advertisers push CPCs up in adjacent categories. Mid-market businesses win by fencing themselves out of luxury-intent queries rather than paying to lose them.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Miami — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Halberd & Co. — Brooklyn, NY
Took a Brooklyn-based men's grooming brand from $40k to $1.2M in monthly recurring revenue with a Meta + creator UGC engine.
Areas we serve in Miami
- Brickell
- Wynwood
- Little Havana
- Coral Gables
- Coconut Grove
- Miami Beach
- Doral
- Kendall
- Aventura
- Hialeah
- North Miami
- Homestead
Industries we work with
- Restaurants & hospitality
- Med-spas & aesthetics
- Real estate & luxury services
- Legal & immigration services
- Home services & hurricane prep
- Auto services
- Fitness & wellness
- E-commerce & DTC brands
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
Do you build Spanish campaigns natively or translate English ones?
Natively — Miami Spanish search has its own phrasing, and machine-translated copy reads as exactly what it is. Bilingual keyword research, Spanish-first ad copy where the category warrants it, and landing pages that continue the conversation in the searcher's language.
How does hurricane season affect paid strategy?
Preparation categories (shutters, generators, roofing, tree service) get pre-built surge campaigns with weather-triggered budget rules, and every account gets a storm protocol: what pauses, what scales, and what messaging shifts when a system approaches. Post-storm demand rewards whoever prepared in June.
Can mid-market businesses survive Miami's luxury-inflated auctions?
Comfortably, with fencing: negative keywords against luxury-intent terms, geo-bids that de-weight the hyper-premium zones, and value-forward copy that self-selects your actual customer. You stop subsidizing clicks meant for the Ferrari dealership's neighbors.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
Try the free Website Audit first
See exactly how your Miami business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Miami — pricing included, no call required.
- · No card
- · 30-min call
- · Reply in 1 business day