PPC / Paid Media Management for small businesses in Melbourne.
Melbourne rewards advertisers who respect its texture: a café-dense inner city that buys on taste and reviews, sprawling growth corridors in the west and southeast with completely different price bands, and four seasons in a day driving demand swings the rest of Australia doesn't see. Generic 'Melbourne' targeting flattens all of it.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Melbourne different.
Inner-city vs growth-corridor split
Fitzroy and Tarneit are different economies. Inner-Melbourne buyers pay for quality and convenience; corridor families comparison-shop. Campaigns need that split baked into structure and copy.
Weather-whipsawed demand
Heating, cooling, roofing and hospitality demand in Melbourne swings with genuinely unpredictable weather. Static budgets miss surge days; reactive rules capture them.
Brand-loyal, review-driven buyers
Melburnians check reviews harder than any Australian market and reward brands that feel local. Copy without suburb names and social proof pays a relevance penalty in both CTR and CPC.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Melbourne — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
AUD pricing converted from our public USD price book — GST included, no quote wall. Ad spend is paid directly to Google/Meta. Cancel anytime.
Compare every plan in the full price book →Rowan & Fox Property — Melbourne, VIC
Rebuilt the local search and paid system for a Melbourne boutique real estate group across 14 inner-suburb markets.
Areas we serve in Melbourne
- Melbourne CBD
- Fitzroy & Collingwood
- Richmond
- St Kilda
- South Yarra & Prahran
- Carlton
- Brunswick
- Footscray
- Docklands
- Box Hill
- Dandenong
- Werribee & Tarneit
Industries we work with
- Cafés & hospitality
- Trades & home services
- Medical & allied health
- Real estate & property
- Fitness & wellness
- Retail & DTC brands
- Professional services
- Education & training
Frequently asked
How much does PPC management cost in Melbourne?
AUD pricing from our public book: Starter A$2,280/mo, Growth A$5,320/mo (most popular), Scale A$12,920/mo — GST included, ad spend separate and paid directly to platforms.
How do you structure campaigns across Melbourne?
By region and buyer economics: inner north, inner south/bayside, the eastern suburbs and the western/southeastern growth corridors each get their own campaigns, bids and suburb-named copy. The corridors alone are some of Australia's fastest-growing demand pools — and the cheapest clicks in the metro.
Can you capture weather-driven demand spikes?
Yes — budget and bid rules tied to demand signals, so heating queries in a cold snap or roof-repair queries after a storm get headroom the moment they surge instead of after the monthly review.
We're a hospitality business. Does paid work for venues?
Melbourne is arguably Australia's best paid-media market for hospitality: bookings-focused search, Instagram-native creative, and geo-targeted campaigns around your actual catchment. We tie it to bookings and covers, not clicks — if the tables don't fill, the campaign isn't working.
Am I locked into a contract?
No. Month-to-month, cancel anytime, and you own every account from day one.
Free AI tool
Try the free Website Audit first
See exactly how your Melbourne business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Melbourne — pricing included, no call required.
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