PPC / Paid Media Management for small businesses in Las Vegas.
Las Vegas is two ad markets wearing one name: a tourist economy of 40 million annual visitors searching from hotel rooms, and a real hometown of 2.3 million residents in Summerlin, Henderson and North Las Vegas who never set foot on the Strip. The 24/7 economy scrambles normal dayparting logic, and event weekends reprice the entire auction. Confusing the two markets is the classic local-account failure here.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Las Vegas different.
Tourist/local contamination
Visitor searches dwarf local ones in shared categories. Local services that don't fence tourist intent pay Strip-tier CPCs for clicks leaving on Sunday's flight.
The 24/7 clock
Shift-work rhythms mean 3 a.m. searches with real intent — emergency services, food, auto. Standard business-hours dayparting leaves money on the table in a city that doesn't close.
Event-weekend auction spikes
Fights, F1, CES and residencies flood the market with advertisers and visitors alike. Local accounts need event-calendar guardrails; hospitality accounts need surge plans.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Las Vegas — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Cascade Outfitters — Denver, CO
Built a 4,800-page programmatic SEO engine and Klaviyo lifecycle stack for a Denver outdoor apparel brand competing with REI and Backcountry.
Areas we serve in Las Vegas
- The Strip
- Downtown & Fremont
- Summerlin
- Henderson
- Green Valley
- Spring Valley
- Paradise
- Enterprise
- North Las Vegas
- Centennial Hills
- Aliante
- Boulder City
Industries we work with
- Home services (HVAC, pools)
- Auto services
- Medical & dental practices
- Legal services
- Restaurants & hospitality
- Wedding & event services
- Real estate
- Fitness & wellness
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
How do you separate locals from tourists in targeting?
Location-of-presence targeting anchored on residential zones (Summerlin, Henderson, North Las Vegas), Strip and resort-corridor exclusions for local services, and visitor-intent negatives. Hospitality and wedding businesses get the inverse: visitor campaigns with their own copy, hours and economics.
Does 24/7 dayparting really matter?
In Vegas, measurably: a 2 a.m. AC failure or lockout is a real, urgent customer. We map conversions around the clock and keep call-capable campaigns live in the hours competitors switch off — often the cheapest high-intent clicks in the account.
What happens to our budget during CES or a fight weekend?
Pre-set guardrails: local-service accounts tighten geo and cap bids while auctions surge; hospitality and event-adjacent accounts flip to surge mode with visitor copy. The event calendar is programmed into the account in month one — nothing gets discovered on the invoice.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
Try the free Website Audit first
See exactly how your Las Vegas business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Las Vegas — pricing included, no call required.
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