PPC / Paid Media Management for small businesses in Houston.
Houston is the largest US city with no zoning — and its paid-media market behaves the same way: enormous, spread out, and full of price-shoppers comparing three quotes before they call anyone. The upside is huge search volume in home services, medical and B2B; the catch is a service radius problem bigger than any other Texas metro.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Houston different.
A 60-mile service radius problem
Greater Houston stretches from Katy to Baytown. Paying citywide CPCs when your crews realistically cover a 25-minute radius is the single most common leak we find in Houston accounts.
Weather-driven demand spikes
Summer AC failures, freeze events and storm seasons create sudden query surges. Accounts without emergency-intent campaigns and reactive budgets miss the highest-margin days of the year.
Quote-shopping culture
Houston buyers compare aggressively — especially in home services and healthcare. Landing pages that don't handle price objections and trust signals turn expensive clicks into unanswered quotes.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Houston — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Northbound Health — Austin, TX
Engineered the HIPAA-aware paid acquisition system that took an Austin-based GLP-1 telehealth clinic from 200 to 14,000 active patients.
Areas we serve in Houston
- The Heights
- Montrose
- Midtown
- River Oaks
- Galleria / Uptown
- Energy Corridor
- EaDo
- Katy
- Sugar Land
- The Woodlands
- Pearland
- Cypress
Industries we work with
- Home services (HVAC, plumbing, roofing)
- Medical & healthcare practices
- Legal services
- Energy & industrial B2B
- Restaurants & hospitality
- Real estate
- Auto services
- E-commerce & DTC brands
Frequently asked
How do you keep a Houston campaign from paying for clicks outside our service area?
Radius targeting around your actual coverage, layered with location bid adjustments by suburb. A Heights plumber shouldn't pay Katy CPCs. For businesses with multiple crews or offices, each territory gets its own campaign with local copy and its own budget.
Can you capture emergency demand — AC failures, burst pipes, storm damage?
Yes, with dedicated emergency-intent campaigns: 24/7-appropriate scheduling, call-first ad formats, and budget rules that open up when query volume surges. These are typically the highest-converting, highest-margin clicks in Houston home services.
How much does PPC management cost in Houston?
Public pricing: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google), Scale $8,500/mo. Ad spend is separate and paid directly to platforms — with minimums starting at $1,000/mo of spend.
Our industry gets a lot of tire-kickers. How do you protect lead quality?
Three layers: negative keywords against research and DIY intent, lead forms that qualify (service type, timeline, area), and offline conversion imports from your CRM so the algorithm optimizes toward booked jobs — not just form fills.
Am I locked into a contract?
No. Month-to-month, cancel anytime, and the ad accounts, pixel and analytics stay yours.
Free AI tool
Try the free Website Audit first
See exactly how your Houston business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Houston — pricing included, no call required.
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