PPC / Paid Media Management for small businesses in Dallas.
Dallas–Fort Worth is not one ad market — it's a constellation: Dallas proper, Fort Worth (which resents being lumped in), and a northern arc of boom suburbs where much of the metroplex's money now lives. Corporate HQ density adds a B2B layer most local advertisers mishandle. The structure of your account matters more here than in any Texas market.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Dallas different.
Metroplex fragmentation
Frisco, Plano and McKinney households rarely cross to Oak Cliff for services — and vice versa. DFW demands sub-market campaigns; a single 'Dallas' target averages a dozen economies badly.
The northern-suburb gold rush
The Frisco–McKinney–Prosper arc keeps adding high-income rooftops faster than platforms map them. Advertisers who redraw geo-targets quarterly capture demand at suburban CPCs before competitors notice.
HQ-town B2B noise
With dozens of Fortune 1000 headquarters, procurement and corporate queries bleed into consumer campaigns. Without negative-keyword discipline, retail budgets subsidize enterprise research clicks.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Dallas — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Northbound Health — Austin, TX
Engineered the HIPAA-aware paid acquisition system that took an Austin-based GLP-1 telehealth clinic from 200 to 14,000 active patients.
Areas we serve in Dallas
- Uptown
- Deep Ellum
- Bishop Arts District
- Oak Lawn
- Lakewood
- Preston Hollow
- Plano
- Frisco
- McKinney
- Richardson
- Irving
- Arlington
Industries we work with
- Home services & contractors
- Medical & dental practices
- Legal services
- Restaurants & hospitality
- Auto services
- Real estate & new construction
- Corporate & B2B services
- Fitness & wellness
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
Do you treat Dallas and Fort Worth as one market?
Never — and your customers don't either. If you serve both, they run as separate campaigns with separate budgets and copy; if you serve one, the other gets excluded so you're not paying metroplex prices for cross-town clicks that won't convert.
How do we win the Frisco/McKinney growth corridor?
Get there structurally before your competitors do: dedicated corridor campaigns, new-resident intent terms ('moving to Frisco'), and quarterly geo-audits as new developments come online. High incomes plus not-yet-saturated auctions make it DFW's best current arbitrage.
How fast can a DFW account show results?
Tracking verification and restructure in weeks 1–3, meaningful conversion signal by weeks 4–6 — DFW's volume feeds algorithms fast. The compounding phase over 90 days is where sub-market budget reallocation does its real work.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
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Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Dallas — pricing included, no call required.
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