PPC / Paid Media Management for small businesses in Chicago.
Chicago paid media runs on two clocks: a dense urban core where downtown professionals search like New Yorkers, and a ring of suburbs where buying behavior looks like the rest of the Midwest. Add the sharpest seasonal swings of any major US market — winter changes what people buy and when they buy it — and cookie-cutter account structures quietly waste a third of the budget.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Chicago different.
City vs. suburbs is two different markets
The Loop and River North behave nothing like Naperville or Schaumburg — different CPCs, different search language, different conversion paths. One campaign targeting 'Chicagoland' averages both badly.
Winter rewrites demand every year
HVAC, auto, roofing, fitness and hospitality all see demand invert with the seasons. Accounts left on static budgets overspend in the trough and starve the spike.
B2B intent hides in consumer queries
Chicago's huge professional-services and logistics economy means many searches carry commercial B2B intent. Without negative-keyword discipline, consumer campaigns pay for procurement research clicks.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Chicago — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Northbound Health — Austin, TX
Engineered the HIPAA-aware paid acquisition system that took an Austin-based GLP-1 telehealth clinic from 200 to 14,000 active patients.
Areas we serve in Chicago
- The Loop
- River North
- West Loop
- Wicker Park
- Lincoln Park
- Logan Square
- Lakeview
- Hyde Park
- Evanston
- Oak Park
- Naperville
- Schaumburg
Industries we work with
- Professional & B2B services
- Legal services
- Medical & dental practices
- Restaurants & hospitality
- Home services (HVAC, roofing)
- Real estate
- Manufacturing & logistics
- Fitness & wellness studios
Frequently asked
Do you run separate campaigns for the city and the suburbs?
Almost always. City and suburban Chicagoland differ enough in CPC, competition and search language that blending them costs real money. Typical structure: an urban campaign covering the core neighborhoods, plus suburban campaigns with their own bids, copy and — where relevant — separate landing pages.
How do you handle Chicago's seasonality?
Budgets and bids are recalibrated weekly, and seasonal categories get a demand calendar built in month one — so the account leans into the January fitness spike or the June AC surge instead of discovering them in the monthly report.
How much does PPC management cost in Chicago?
Public pricing: Starter $1,499/mo, Growth $3,499/mo (most popular), Scale $8,500/mo. Ad spend is separate and paid directly to Google/Meta. Full details on our pricing page — no quote wall.
Can you handle both B2B and local consumer campaigns?
Yes — and in Chicago you often need both in one account. We separate them at the campaign level with distinct keyword themes, negative lists and landing pages, so LinkedIn-style B2B intent never pollutes your local consumer CPA.
Am I locked into a contract?
No. Month-to-month, cancel anytime, and you own every account and asset from day one.
Free AI tool
Try the free Website Audit first
See exactly how your Chicago business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Chicago — pricing included, no call required.
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