PPC / Paid Media Management for small businesses in Boston.
Boston combines brutal auction prices with the most credential-conscious buyers in America. Eds-and-meds institutions dominate whole query categories, the September student reset re-runs demand annually, and a compact, traffic-bound geography makes neighborhood targeting decisive. Trust signals aren't decoration here — they're the bid multiplier.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Boston different.
Credential-first buyers
Bostonians check affiliations, degrees and years-in-practice before clicking. Ads and landing pages that lead with credentials outperform discount-led copy across professional categories.
The September reset
A quarter-million students arriving each fall re-run demand for housing, healthcare, fitness and services annually. Accounts without a back-to-school architecture rediscover the surge too late every year.
Institutional query shadow
MGH, Harvard and MIT absorb enormous healthcare and education search volume. Private practices win the queries the institutions structurally can't serve: speed, access and specificity.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Boston — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Halberd & Co. — Brooklyn, NY
Took a Brooklyn-based men's grooming brand from $40k to $1.2M in monthly recurring revenue with a Meta + creator UGC engine.
Areas we serve in Boston
- Back Bay
- Beacon Hill
- South End
- Seaport
- Charlestown
- Jamaica Plain
- Dorchester
- Cambridge
- Somerville
- Brookline
- Newton
- Quincy
Industries we work with
- Medical & dental practices
- Legal & financial services
- Education & tutoring
- Restaurants & hospitality
- Home services & contractors
- Fitness & wellness studios
- Real estate
- Biotech & B2B services
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
Boston CPCs are among the highest anywhere. How do small businesses cope?
By refusing broad auctions: neighborhood-qualified keywords, credential-led Quality Score gains, and conversion-rate work that makes expensive clicks profitable. A $30 click converting at 12% beats a $12 click converting at 3% — Boston accounts are won on the landing page as much as the bid.
How should we prepare for the September student surge?
Architecture by July: student-intent campaigns, parent-targeted variants for the categories parents pay for, housing-cycle timing, and budget rules that scale mid-August through October. The surge is predictable to the week — the advantage goes to accounts loaded before it.
How do we compete against the big institutions in search?
On access: 'same-week appointment', 'evening hours', 'accepts [insurer]' — the specific, service-level promises the institutions can't make. Their brand gravity is unbeatable; their responsiveness is very beatable.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
Try the free Website Audit first
See exactly how your Boston business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Boston — pricing included, no call required.
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