PPC / Paid Media Management for small businesses in Austin.
Austin buyers are the most ad-literate in Texas — tech workers who compare five tabs, smell templated copy instantly, and reward brands that sound like people. Add a decade of relentless growth pushing real demand out to Round Rock and Cedar Park, and an event calendar (SXSW, ACL, F1) that periodically rewrites the auction, and Austin punishes lazy accounts faster than any city its size.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Austin different.
An audience that's seen every ad
Austin's tech-heavy population has the highest ad literacy in the state. Creative that performs in Houston fatigues in days here — authentic, specific copy isn't optional.
Growth pushed demand to the suburbs
Round Rock, Cedar Park, Pflugerville and Georgetown hold much of the metro's family spending now, at CPCs below the urban core. City-only targeting misses where Austin actually lives.
Event-season auction chaos
SXSW, ACL and F1 weekends flood the market with visitor queries and national advertisers. Hospitality should surge; everyone else needs event-week guardrails so budgets don't burn on visitors.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Austin — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Northbound Health — Austin, TX
Engineered the HIPAA-aware paid acquisition system that took an Austin-based GLP-1 telehealth clinic from 200 to 14,000 active patients.
Areas we serve in Austin
- Downtown
- South Congress
- East Austin
- Zilker
- Hyde Park
- Mueller
- The Domain
- Westlake
- Round Rock
- Cedar Park
- Pflugerville
- Georgetown
Industries we work with
- SaaS & tech services
- Restaurants & hospitality
- Home services & contractors
- Medical & wellness practices
- Fitness studios
- Real estate
- Auto services
- Professional services
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
What does 'ad-literate audience' change about how you run Austin accounts?
Creative cadence doubles and templates die: specific local copy, real photography over stock, offers that respect the reader's intelligence, and refresh cycles tuned to fatigue data. Austin accounts on our Growth tier lean hard on its monthly video allocation for exactly this reason.
Should we advertise during SXSW and ACL?
If visitors can buy from you, absolutely — with dedicated event campaigns, visitor copy and surge budgets. If they can't, we fence the event weeks: tightened geo-targets, visitor-intent negatives, and budget caps so the auction chaos passes you by.
City core or suburbs — where should our budget live?
Wherever your economics say — which is why they run as separate campaigns from day one. For family-oriented services the suburban arc often wins on CPA; for nightlife, wellness and premium services the core earns its higher CPCs. The account finds the split empirically within a quarter.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
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See exactly how your Austin business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Austin — pricing included, no call required.
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