PPC / Paid Media Management for small businesses in Atlanta.
Atlanta's first law — ITP or OTP, inside or outside the Perimeter — governs its ad market too. Traffic makes I-285 a psychological wall, the northern suburbs hold much of the metro's spending power, and one of the country's great small-business cities keeps auctions lively in every category. Accounts that encode the Perimeter into their structure beat those that don't, reliably.
- · No contracts — cancel anytime
- · You own every account
- · Public pricing, no quote wall
What makes Atlanta different.
The Perimeter is a targeting boundary
ITP customers won't drive to Alpharetta; OTP families won't fight into East Atlanta. I-285 should show up in your campaign structure as literally as it does in Atlantans' mental maps.
Traffic shrinks service radii
Distance means nothing here; drive-time means everything. A 10-mile radius spanning rush-hour corridors targets customers who will never come — drive-time-shaped targeting fixes what circles can't.
Small-business auction density
Atlanta's deep entrepreneurial economy means crowded auctions even in niche categories. Differentiated copy and neighborhood specificity beat bid escalation.
What's included.
Account structure & campaign rebuilds
Tight keyword themes, single-keyword ad groups, and asset-group structures that lift Quality Score and lower CPCs from day one.
Local geo-targeting & bid adjustments
Radius and neighborhood-level targeting so budget concentrates where your actual customers are, not the whole metro at one bid.
Landing-page CRO
Dedicated landing pages per ad group, fast LCP, and clear above-the-fold CTAs so clicks convert instead of bouncing.
Tracking & attribution setup
Conversion tag, enhanced conversions and CRM integration so you see revenue, not just form fills.
Ongoing management & scale
Weekly bid calibration, negative-keyword hygiene, creative refresh, and budget reallocation to what actually pays.
The first 30 days, step by step.
Week 1 — tracking before touching
We verify conversion tracking end-to-end before changing a single bid. Every optimization decision downstream depends on this data being right.
Weeks 2–3 — restructure on clean data
Campaign structure rebuilt: brand isolated from prospecting, tight keyword themes, negative-keyword hygiene, and creative queued for testing.
Week 4 — a revenue-anchored plan
Your first monthly report states actual CPA against break-even and commits to specific next-month changes with expected impact.
Day 30+ — compound and scale
Weekly bid calibration, monthly creative refresh, budget reallocated to what pays. Live dashboards you can open any time — no curated screenshots.
PPC & Paid Media pricing for Atlanta — public, like everything else.
Starter
One channel, dialed in
Min ad spend $1,000/mo — paid directly to platforms
- Meta or Google Ads (pick one)
- Up to 5 active campaigns
- 4 static creatives + 3 copy variants/mo
- GA4 + conversion tracking setup
- Weekly bid management + 1 A/B test/wk
- Monthly report + live dashboard
Growth
Full-funnel, both engines
Min ad spend $5,000/mo — paid directly to platforms
- Everything in Starter, plus:
- Meta + Google managed in lockstep
- Full-funnel: prospecting → retargeting
- 10 statics + 2 videos + 5 copy variants/mo
- Server-side tracking + enhanced conversions
- 1 landing-page CRO sprint/mo
- Bi-weekly strategy calls
Scale
Multi-account, MMM-lite
Min ad spend $20,000/mo — paid directly to platforms
- Everything in Growth, plus:
- Multi-account / multi-region orchestration
- 1P + CAPI-fed custom audiences
- Offline conversion imports
- MMM-lite + quarterly incrementality tests
- Dedicated strategist + analyst, monthly QBR
Same public price book as our /pricing page — no local markup, no quote wall. Minimum ad spend is paid directly to Google/Meta, never through us. Cancel anytime.
Compare every plan in the full price book →Halberd & Co. — Brooklyn, NY
Took a Brooklyn-based men's grooming brand from $40k to $1.2M in monthly recurring revenue with a Meta + creator UGC engine.
Areas we serve in Atlanta
- Midtown
- Buckhead
- Old Fourth Ward
- Inman Park
- East Atlanta
- Decatur
- Sandy Springs
- Dunwoody
- Alpharetta
- Marietta
- Smyrna
- Roswell
Industries we work with
- Home services & contractors
- Medical & dental practices
- Legal services
- Restaurants & hospitality
- Beauty & wellness
- Real estate
- Auto services
- Media & creative services
Frequently asked
How much does PPC management cost here?
Public pricing, same as every US market we serve: Starter $1,499/mo (one channel), Growth $3,499/mo (Meta + Google full-funnel, most popular), Scale $8,500/mo (multi-account). Ad spend is separate and paid directly to the platforms — minimums from $1,000/mo.
How literally do you apply the ITP/OTP split?
Very. Most Atlanta accounts run an ITP structure (Midtown/O4W/East Atlanta/Decatur clusters) and an OTP structure (Sandy Springs–Alpharetta arc, Marietta/Smyrna, etc.) with separate budgets, bids and copy. Customers self-segment by the Perimeter; campaigns that mirror it stop paying for cross-wall clicks.
What is drive-time targeting and why does it matter here?
Instead of a distance circle, we shape targeting around what's actually reachable in 20–25 minutes at your business hours — which in Atlanta is a lopsided blob, not a circle. It cuts spend on customers the traffic map says will never arrive.
How fast can an Atlanta account show results?
Standard cadence: tracking verified weeks 1–3, real signal by weeks 4–6 — Atlanta's volume feeds the algorithms quickly — with Perimeter-structured budget reallocation compounding through the first quarter.
Am I locked into a contract?
No. Retainers are month-to-month and you can cancel anytime. You own the ad accounts, the pixel and the analytics property from day one — if we ever part ways, everything stays with you.
Free AI tool
Try the free Website Audit first
See exactly how your Atlanta business shows up online — a free scored report in about a minute.
Get a plan built for your market — free, in one business day.
Share your business and goals. We'll send back a ppc & paid media plan benchmarked against what actually works in Atlanta — pricing included, no call required.
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