Brand Blazers · Free Resource

Ad creatives pack — paste-ready copy for two campaigns.

Headlines, descriptions, paid-social variants, video and static concepts, and audience targeting for gaming user acquisition and Web3 growth — used by the Brand Blazers team to launch the two free-audit campaigns. Free to crib for your own ads.

Book a free audit →Jump to the pack ↓
1 · Gaming & App UA2 · Web3 Growth
Campaign · Free UA Audit

Gaming & App User Acquisition

Objective: Book a free UA audit. Channels: Google Search · Meta · TikTok · Apple Search Ads.

Google Search — headlines (≤30 chars)

  1. User Acquisition Agency
  2. UA That Pays For Itself
  3. Scale Installs, Keep ROAS
  4. Mobile Game UA Experts
  5. Get a Free UA Audit
  6. Installs That Don't Churn
  7. App & Game User Acquisition
  8. ROAS-First UA Campaigns
  9. Playable & UGC Creative
  10. Meta, Google & TikTok UA
  11. Apple Search Ads Experts
  12. D30 Retention, Not Vanity
  13. Cut Your Blended CPI
  14. UA Built for LTV
  15. Find Your Budget Leaks

Google Search — descriptions (≤90 chars)

  1. Profitable user acquisition for games & apps. Measured on ROAS & retention, not installs.
  2. Free UA audit: see where your install budget leaks. No pitch — just the numbers.
  3. Multi-channel UA + a creative testing engine. Playables, UGC and video at volume.
  4. Scale the users who stay, spend & refer. Book your free UA audit today.

Sitelinks: Free UA Audit · Our Work · Creative Engine · How It Works

Negative keywords: free, jobs, salary, career, intern, course, tutorial, how to make a game, unity tutorial, free games, download, cheats, mod apk

Paid-social copy

Meta · Angle A — Pain

Cheap installs are the most expensive mistake in mobile. They churn by D7, and your ROAS never recovers. We optimise the other way — for the players who stay, spend and refer. See where your budget is leaking with a free UA audit.

Headline: Stop buying installs that churn · Description: Free UA audit — no pitch

Meta · Angle B — Outcome

Scale installs that actually stick. We run UA across Meta, Google, TikTok and Apple Search Ads, built to D30/D90 LTV — and back it with a creative engine that ships playables and UGC at volume. Book a free UA audit.

Headline: User acquisition that pays for itself · Description: Measured on ROAS, not vanity

Meta · Angle C — Fear

Your competitors test 50 creatives a week. Most studios test 3. Creative is 70% of UA performance — and it's where you're probably losing. Get a free audit of your UA + creative.

Headline: Are you testing enough creative? · Description: Find your UA gaps free

Video scripts

Script 1 — "The Leak"
  • 0–3s (hook): On-screen text over a dropping retention graph — "Your UA isn't broken. It's leaking."
  • 3–10s: "You're buying users who quit in 3 days." Show CPI ticking up, retention falling.
  • 10–18s: "We find the leak — channel, creative, store page." Quick dashboard montage.
  • 18–22s (CTA): "Free UA audit. No pitch." → button.
Script 2 — "Creative Engine"
  • Hook: "70% of UA is creative. Most studios test 3 ads."
  • "We test 50." Fast montage of playables / UGC / video variants.
  • End: "More winners. Lower CPI." → "Free UA audit."
Script 3 — "ROAS" (founder talking-head)
  • "We stopped optimising for installs and started optimising for ROAS."
  • Show a simple before/after (blended CPI down, D30 ROAS up).
  • "Here's the audit that found it — free." → CTA.

Static concepts

  • Split frame: left "Cheap installs" (red, churn graph), right "Profitable users" (green, retention curve) — overline: "Which are you buying?" CTA: Free UA audit.
  • Warm background, bold serif: "Free UA Audit — find where your install budget is leaking." with a peek of a dashboard.

Audience targeting

  • Interests: mobile gaming, game development, Unity, Unreal Engine, AppLovin, app monetisation, mobile marketing.
  • Job titles (LinkedIn / Meta detailed): UA Manager, Growth Lead, Performance Marketing, Founder/CEO at gaming or app studio.
  • Lookalikes: from LP visitors + audit leads (build once you have ~100).
  • Retarget: anyone who hit /services/user-acquisition or started the audit but didn't book.
See the UA service →
Campaign · Free Web3 Growth Audit

Web3 & Blockchain Growth

Objective: Book a free Web3 growth audit. Channels: X/Twitter Ads · LinkedIn · Google Search (careful secondary).

Google Search — headlines (≤30 chars)

  1. Web3 Marketing Agency
  2. Blockchain Marketing Experts
  3. Growth for Web3 Projects
  4. Get a Free Web3 Audit
  5. SEO & AEO for Web3
  6. Get Cited in ChatGPT
  7. DeFi & Wallet Marketing
  8. Real Growth, Not Bots
  9. Crypto PR & Community
  10. Web3 SEO That Ranks
  11. Marketing for Exchanges
  12. Build Durable Demand
  13. KOL & Community Growth
  14. Web3 Growth, Done Right
  15. Rank in AI Search

Google Search — descriptions (≤90 chars)

  1. Growth for serious Web3 projects — exchanges, wallets, infra. SEO, AEO, community, PR.
  2. Free Web3 growth audit: search, AI citations & share of voice vs competitors.
  3. Real demand, not bots & hype — the channels crypto is actually allowed on.
  4. Get cited by ChatGPT & Perplexity when buyers ask. Book your free audit.

Negative keywords: jobs, course, free crypto, airdrop, price prediction, how to buy, presale, pump, signals, trading bot, wallet download, get rich

Paid-social copy

X / Twitter · Variant A

Most crypto marketing is bots and shills — platforms and users see through it. We build real demand for projects with something real underneath. Free Web3 growth audit →

X / Twitter · Variant B

Buyers now ask ChatGPT "best wallet/exchange for X." Is your project the answer it gives? We make it so. Free audit →

X / Twitter · Variant C

Exchanges, wallets, infra, DeFi — we grow Web3 projects through SEO, AEO, community and PR. Real signups, not vanity metrics. Free audit →

LinkedIn

Web3 founders: your growth shouldn't depend on bots or paid hype. We build durable demand for infrastructure-grade projects — exchanges, wallets, L1/L2s, DeFi, dev tools — through SEO, AEO, content, community and PR, measured on real signups and on-chain activity. Start with a free growth audit.

Headline: Growth for Web3 projects built to last · Description: CTA: Request free audit

Video scripts

Video 15s — "Are you the answer?"
  • Screen-record: type "best crypto wallet" into ChatGPT.
  • Results appear.
  • Text overlay: "If your project isn't the answer, you're invisible. We fix that."
  • CTA: Free Web3 audit.

Static concepts

  • "Bots ≠ Growth." — a bot-swarm vs. a single real user. CTA: Free Web3 audit.
  • "Ask ChatGPT who's best at [your category]. Are you the answer?" — clean, warm, bold.

Audience targeting

  • X: followers/look-alikes of major crypto media, L1/L2 ecosystems, DeFi protocols, dev communities; keyword targeting on Web3 builder terms.
  • LinkedIn: titles — Founder, CMO, Head of Growth, BD at companies tagged blockchain / crypto / Web3; seniority Owner/CXO/VP.
  • Retarget: /services/web3-marketing visitors + audit starters.
See the Web3 service →

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