Blog

Dispatches from the studio.

Field notes, frameworks, and uncomfortable opinions on brand, growth, and the creative work that actually moves a market.

New · Free download

The Brand Blazers AI Playbook

80 pages on how modern teams ship AI-native marketing — from prompt systems to creative ops to attribution.

Get the playbook →
01 / July 2026

Google search operators: the 2026 power-user guide for SEOs

The complete guide to Google search operators — site:, intext:, filetype: and 30+ others — with real recipes for audits and competitor research.

10 min
02 / July 2026

ChatGPT Search vs Perplexity: which AI search engine cites your brand?

An AEO-first comparison of ChatGPT Search and Perplexity: search intent, citation style, ranking signals and how to earn mentions in both.

11 min
03 / July 2026

How to get your brand cited by ChatGPT, Perplexity & AI Overviews

Why AI models cite some brands and not others, the four on-site fixes that move citation share, and how to track it monthly.

10 min
04 / July 2026

How to run profitable Google & Meta ad campaigns without managing them yourself

What to delegate, what to keep, the weekly report to demand, and a 30-day test for judging any ad manager.

9 min
05 / July 2026

The 2026 Answer Engine Optimization (AEO) Strategy Guide

Entity SEO, structured data and citation-worthy formatting to earn mentions in ChatGPT, Perplexity, Gemini and Google AI Overviews.

9 min
06 / July 2026

What is Generative Engine Optimization (GEO)? A 2026 guide

GEO explained: how brands get named, cited and recommended inside ChatGPT, Claude, Gemini and Perplexity — with a step-by-step playbook.

10 min
07 / July 2026

Google Ads results: a complete guide to fixing performance & ROI

The 10 questions every advertiser asks — from why ads won't show to how to fix sudden drops. Diagnosis, mechanics, and fixes from Brand Blazers.

11 min
08 / June 2026

B2B & SaaS lead generation in 2026: the pipeline playbook

ICP design, outbound mechanics, intent layering, GEO and the metrics that actually predict pipeline — for B2B and SaaS teams.

14 min
09 / June 2026

Lead generation services in 2026: a founder's guide

Channels, pricing benchmarks, ROI math and how to pick a lead-gen agency across India, the US and Australia — without getting burned.

12 min
10 / May 2026

Why creative is the new distribution

The Indian audience has changed. Channels haven't kept up. A field guide for brands that need to break through in 2026.

8 min
11 / April 2026

Marketing in the post-attribution era

Last-click is dead. Here's the measurement stack we use across every Indian D2C engagement, and what we've stopped tracking.

11 min
12 / March 2026

The editorial brand system

How a magazine-grade content architecture compounds across paid, organic, and CRM — with three years of receipts from India's top D2C brands.

14 min
Call now